Mig Pascual

Search Engine Marketing And Comparison Shopping Engine Blogs

By Mig Pascual | October 2, 2009

Below is list of search engine marketing and comparison shopping blogs that are great resources to learn more about these direct marketing channels. The blogs below are listed in random order. This list is a work in progress and will continually evolve.

As I learn about and find new blogs to share, I’ll post them on the marketing resources and links page.

Feel free leave a comment and share other credible blogs you read with the internet community.

Search Engine Marketing Blogs
Google Adwords Blog
Yahoo! Search Marketing Blog
Microsoft Advertising Blog
Search Engine Watch Blog
Rimm Kaufman Blog
Kenshoo Blog
Omniture Blog
Performics Blog
Click Equations Blog
Efficient Frontier Blog
Aim Clear Blog

SEO
Aim Clear Blog
SEO Book Blog
SEO Moz Blog

Comparison Shopping Engines Blogs
CSE Strategies
The Mercent Blog
Channel Advisor Blog
Channel Intelligence Blog
SingleFeed Blog
Go Data Feed Blog
Comparison Engines
Google Base Blog
Shopping.com Blog

Posted in Search | Tagged comparision shopping engines, CSE, search engine marketing, SEM | Leave a comment

BUS 101: Effective Networking Fundamentals – Face-to-Face & Online

By Mig Pascual | July 9, 2009

Today I gave a presentation to the Vegas Young Professionals at Greenspun Media Group and shared ideas on how to network using online tools and also in person. I shared personal experiences on how I used social technology to help my friends find a job as well as use it to meet others in foreign countries when travelling abroad.

Below are presentation slides from the event. Some of this material was covered at the last presentation I have in the Chicagoland area to the Young Professionals Network from Northern Illinois University, but check out the last slide for new material.

How have you used the internet to network?

BUS 101: Effective Networking Fundamentals – Face-to-Face & Online

View more presentations from Mig Pascual.

Posted in Marketing Strategies | Tagged "greenspun media", "vegas young professionals", Social Media Sunday, vyp | 1 Comment

HOW TO USE TWITTER TO NETWORK BEFORE A CONFERENCE

By Mig Pascual | July 7, 2009

Last month I went to a search marketing conference. Before the event, I used Twitter Search and Tweetdeck to see who was attending so I could network with them online beforehand and then meet them in person. Here is a video that explains my process. How have you used Twitter to network?

Posted in Marketing Strategies | Tagged Social Media Sunday, Social Networking, Tweetdeck, twitter, Twitter Search | 3 Comments

HOW TO USE FACEBOOK ADVERTISING TO PROMOTE BRAND YOU

By Mig Pascual | June 15, 2009

Are you looking for a fun and creative way to promote brand “you” to potential employers? Have you thought of using Facebook advertising? Why should you consider this strategy? Advertising on Facebook is very affordable and you only pay for performance if someone clicks on your ad (CPC) or if your ad hits a certain level of impressions (CPM). The level of targeting is great to reach specific employers or titles you are targeting (i.e. see examples below). If you are looking for a job its not about who you know, but who knows you and what you can do for them. You need visibility. You need to put yourself out there. You are a professional open for business and you have to tell everyone that you are available for hire. Why not do it on one of the largest social networks where you can get lots of exposure?

Assuming you have an account set up in Facebook, go to
http://www.facebook.com/advertising/ and login in.

Posted in Branding | Tagged Advertising, Click-through rate, Cost per click, Cost per mille, Facebook, Landing page, Social network | 2 Comments

NEW THOUGHTS ON MOBILE MARKETING

By Mig Pascual | June 11, 2009

: Image by truebluetitan via Flickr

Oppportunity

Is mobile marketing really on the rise? Although there have been many articles written about the growth in mobile marketing, does it really apply to your business? ComScore published a press release that mobile internet is becoming more of a part in our daily lives. The LA Times commented on the press release mentioning that advertisers should pay attention to this trend. Should we keep an eye on this… yes. Should we invest in it? My opinion is that if you want to be an early adopter and can do some testing while its cheap, now may be the time to get in before everyone else does it.

Posted in Marketing Strategies | Tagged Mobile Marketing Monday | Leave a comment

ATTENDING SMX ADVANCED SEATTLE 2009

By Mig Pascual | June 1, 2009

My employer is sending our team to SMX Advanced this week. I’m looking forward to attending to learn more about SEM, SEO and integrating it with social media as well as networking with everyone. I will be blogging and twitting about key takeaways I learned from the sessions to share.

Check out the agenda http://searchmarketingexpo.com/advanced/2009/agenda

Follow my tweets about #smx http://www.twitter.com/migpascual

If you are going to Seattle, I hope to network with you there!

Posted in Search | Tagged Search engine optimization, SEM, SMX, SMX Advanced | Leave a comment

NIU YOUNG PROFESSIONALS FOLLOW UP

By Mig Pascual | May 27, 2009

Last Thursday May 21, 2009, I presented at my alma matter Northern Illinois University for the Young Professionals Network event at the Naperville campus on how to use technology to promote you and your company.

Most of the presentation was geared on how to use social media and internet tools to promote your personal brand as a professional. I shared my story of how I landed an interview with Zappos using an email cover letter, a basic website template as an online resume, YouTube, blog, and how I followed up with a good old fashion snail mail inserting a business card (which promoted my online presence).

I discussed how the business climate has changed the way we as marketers have to think and connect with people and emphasized that this is the year of building relationships. A brief landscape overview of social technologies was covered, but I focused on sites that anyone can leverage to discover job opportunities, use to create a professional image, and showed ways to build relationships and network with like minded professionals on Twitter, LinkedIn, and Business Exchange.

Below are blog posts that I covered in the presentation:

Twitter
See Twitter conversations about #niuypn event.
Business Exchange
LinkedIn
Resource slides from presentation

Using Technology To Promote You and Your Business

View more presentations from Mig Pascual.