Category Archives: Branding

HOW TO USE FACEBOOK ADVERTISING TO PROMOTE BRAND YOU

Are you looking for a fun and creative way to promote brand “you” to potential employers? Have you thought of using Facebook advertising?  Why should you consider this strategy?  Advertising on Facebook is very affordable and you only pay for performance if someone clicks on your ad (CPC) or if your ad hits a certain [...]

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NIU YOUNG PROFESSIONALS FOLLOW UP

Last Thursday May 21, 2009, I presented at my alma matter Northern Illinois University for the Young Professionals Network event at the Naperville campus on how to use technology to promote you and your company. Most of the presentation was geared on how to use social media and internet tools to promote your personal brand [...]

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BRANDED ENTERTAINMENT

Last weekend I was in the gym and finally saw Fergie’s “Clumsy” music video playing even though its been release for quite some time. Being busy, I haven’t been able to watch any MTV. I just noticed the product placement in this video. Positioning products in a music video is a great way to associate [...]

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WHAT ARE CONSUMERS SAYING ABOUT YOUR BRAND?

Wouldn’t you like to know what consumers are saying about your brand? Heck… what are people saying about you! Now you can monitor conversations on Twitter using Tweet Scan. This service is a real time search engine for Twitter. You can enter up to five searches to monitor. For example if you would like to [...]

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