Performance marketing is a favorite area that I am currently playing with. I optimize campaigns and data feeds, work with SEM, and manage a portfolio of comparison shopping engines for an internet retailer 6pm.com which is a value site Zappos.com acquired. I experiment with SEO on my blog as a hobby. I’m fascinated by how offline marketing impacts online search.
This blog strives to be a collection of marketing ideas that leverage new technology and media to engage consumers, increase brand awareness, and generate revenue. It documents the journey and development of my career as well as to share ideas with the marketing community or those interested in the subject.
Las Vegas is my second home since moving from Chicago. I like it here since I don’t have to deal with the snow and the location is not too far from the beach.
On my free time, I volunteer as an ambassador and sit on the advisory council for the Vegas Young Professionals, a division of the Las Vegas Chamber of Commerce. I’m also an adviser for New Global Citizens, a non profit organization which mobilizes a generation of young people to take action for global change.
My interests range from reading, playing chess, running and hiking. I also enjoy international travel, food, friendships, family, and the simple things in life!
I wanted to create this resource for others as a reference to keep up with advancements and serve as a starting point for discovery. I don’t know everything, so I invite you to comment and participate in this blog so we can learn together. Please send an email to see a topic you would like to be covered. This new era of marketing will be ever evolving and changing rapidly. Are you ready to keep up? Ready… set… engage…
Mig Pascual
Education
Northern Illinois University, Bachelors Degree, Focus on International Marketing
Core competencies
- COMMUNICATION – Bridges gap between geek speak and English, interpersonal skills
- GROWTH – Scales large campaigns to grow revenue in direct marketing channels
- CONNECTOR – Expert at networking to connect and bring people together
- CREATIVE – Thinker with ideas and seeks solutions to difficult problems
- ADAPTABLE – Quickly adapts to constant change while remaining cool
- VISIONARY – Looks at big picture to understand global implications
- FUNNY – Great attitude to make the best of any situation
Top Strengths
Marketing interests
- Internet | SEM | SEO | social media | video
- Mobile | games | widgets | SMS/MMS | location based
- Integrated marketing communications
- Branding | personal
- Experiential | event
- Consumer behavior
In the media
Zappos Fits With Creative Types Source: Fortune
Zappos Milestone: Profiles of 10 Employees Source: Footwear News
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This is my personal blog. The content, ideas, views, and opinions herein are of my own and do not reflect or share the views of my past, present, or future employer(s) or other agencies which I might be seen to represent. I will not be held liable for anything anyone says on my blog in the blog comments, any damages or result of loss or gains from using any posted advice, tips, techniques, and recommendations. In this blog, there is an affiliate link to my web hosting and some others that should not be a conflict of interest or is in no way associated with my employer. If you click one of these links and make a purchase, I will be compensated for each referral that has converted into a sale. The information posted and shared in this blog are “as is” and makes no promises or guarantees. I think you get the point. Thank you for reading!
