Last updated 05/31/09
Internet marketing books
- SEO: Search Engine Optimization Bible by Jerri L. Ledford
- DigiMarketing: The Essential Guide to New Media and Digital Marketing by Kent Wertime, Ian Fenwick
- The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer, Steve Rappaport, Taddy Hall, and Robert Barocci
- Multichannel Marketing: Metrics and for On and Offline Success by Akin Arikan
- Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby, Shane Atchison, and Jim Sterne
- How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown
- Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer
- Kellogg on Advertising & Media The Kellogg School of Management
Marketing books
- Kotler On Marketing by Philip Kotler
- Positioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries and Jack Trout
- The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable by The Group of 33 and Seth Godin
Brand marketing books
- The Open Brand When Push Comes to Pull in a Web-Made World by Kelly Mooney and Nita Rollins, Ph.D.
- Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business by Jean-Marc Lehu
Social media marketing books
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
Business books
- The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
- The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman
