Tag Archives: Advertising

HOW TO USE FACEBOOK ADVERTISING TO PROMOTE BRAND YOU

Are you looking for a fun and creative way to promote brand “you” to potential employers? Have you thought of using Facebook advertising?  Why should you consider this strategy?  Advertising on Facebook is very affordable and you only pay for performance if someone clicks on your ad (CPC) or if your ad hits a certain [...]

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SEARCH ENGINE MARKETING (SEM)

Search engine marketing (SEM) is a great way to advertise because you can connect with potential customers at the time they express interest in your product or service. In this economy, this form of advertising is becoming increasingly popular because of its accountability since you only pay for performance and the results are measurable. The [...]

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YELLOW PAGES: WHAT IS THE VALUE OF IT ONLINE?

I’ve been trying to figure out the value that Yellow Pages brings since its evolution online. Although it has been the standard in researching for businesses over the last century, internet searches on top tier engines such as Google, Yahoo!, and MSN have changed the way consumers think and do things. My grandmother’s generation would [...]

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MEET UP

If you own a business, www.meetup.com may be a cost effective way for you to promote, get new customers, and increase sales. This site is a great way to build community and create local groups based on common interests. If you run a dance studio, own a knitting shop that offers classes, or restaurant that [...]

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LOOK…IT'S A BIRD, IT'S A PLANE, OH… IT'S 90210

Last Monday (Labor Day), I was in California laying out on Venice beach soaking in some sun. To my surprise, these puffs of clouds started to appear out of nowhere. After staring at the sky for a minute trying to figure out what was going on, an advertisement for the tv series of the new [...]

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THE BEST TIME TO ADVERTISE IS NOW

One of the best times to advertise is when the economy slows down. If you are thinking about reducing your advertising budget, you better think twice. Some reasons that this makes sense is that fewer of your competitors are advertising. You have to be sure your potential customers have you in their “top of mind” [...]

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